Paid Search

94% Of all online queries begin with a search engine

Paid Search

The paid search space offers accurate and measurable investments, more so than all other forms of advertising. Therefore, paid search (PCC Adwords management) and projected return on investment are bound into a naturally close relationship. With a tailored approach typical local or national UK businesses can quickly scale their investment and create real growth in online exposure, leads, customers and clients.

CoolBison Bristol offer Google best practice Pay Per Click (PPC Adwords management) to support Bristol and Bath businesses yield the best digital results.

Thinking about a first step?

 01172 900 207

Our small team are big on passion. We love hearing from new people so why not give us a call now, or send an email and say ‘hi’.

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Established Results

Having an ocean of agencies offering a PPC service can leave business owners overwhelmed when deciding who is going to support them through a successful and profitable campaign. We enjoy a list of past and present clients, impeccable resources and a history of substantial results. Rally us into action for we’d love to show you how we have delivered for some leading Bristol and UK businesses.


Industry Analysis

Leveraging your competition by measuring their strengths and weaknesses allows us to run appraisal of your industry and identify where your business is going to enjoy the greatest success with each penny spent.


Keyword Findings

We work with the keyword tools that Google provide us and are skilled in maximising their potential by discovering the keywords that fit your company’s individual outcomes. Analysis and segmentation support core positive and negative keyword target groups.



Targeting is a broad word in digital marketing. We can focus on specific cities and radius. Language types, devices and search location all lend to finding the groups of consumers that are most important to your business.


Converting Copy

Part of our best practice is A/B testing of text and imagery for each individual ad to help drive the highest click through rate (CTR) and conversion.


Market Optimised

Tailored systems allow us to manage your campaign through ‘rules’ and ‘filters’. Correct management of these aspects garner higher returns on investment. The result is tightly targeted groups of website visitors exposed to the content and offers that your business expose.


Organic Growth in Paid Search

Today’s audiences are growing in sophistication and their approach to finding the correct online information is metamorphosing month on month. Elaborate keyword searches and ‘long tail’ questions can be understood and leveraged with our dynamic PPC techniques.

PPC Bristol & Bath Adwords Management Service built by Bristol business for Bristol and Bath businesses.

CoolBison Site Clinic Service?

PPC can be a powerful online tool for discovering new customers and clients. A big part of its effectiveness comes down to how well your site is structured. How good your content is. How well your website is already optimised.

We offer a free PPC Management Site Clinic Service so you can understand the detail before making any kind of investment.

Included service:

  • On-page review
  • Keyword targets
  • Broad & narrow targeting
  • Ad copy & image copy
  • Mobile/Responsive analysis
  • Market optimisation

Complimentary PPC Analysis

CoolBison is an Official
Google Partners Certified Business

  • AdWords Certified
  • Analytics Certified
  • Mobile Advertising Certified
  • Shopping Advertising Certified
  • Video Advertising Certified

official Google Partners badge for CoolBison SEO
The Google Partner badge means that we are a trusted agency. It demonstrates that we have a healthy business, our clients are happy and that we follow Google’s guidelines for best practice. As one of only 5,000 global partners, CoolBison are proud to represent Bristol’s local charities and businesses.


All business websites should perform on mobile since 72% of all search engine queries are performed on mobile. This figure is increased for service-based businesses where 80%+ are speed searches. Read about mobile-friendly websites here.

  Included Service


  • PPC Site Clinic Service
  • Competition research and analysis
  • Dynamic keyword drills
  • Strategic PPC blueprint
  • Ad copy
  • Ad copy A/B testing
  • Positive/negative keyword optimisation
  • Bid optimisation
  • Click path analysis
  • CoolBison extensive reporting
  • Exclusive Adwords discounts & offers


PPC Site Clinic Service

Our clinic gives existing PPC business users an unbiased analysis of their current campaign so they can understand where improvements can be actioned to garner higher click-through rates (CTR) and returns on investment (ROI.)

If you instinctively know that your campaign should be getting more from its monthly spend our Site Clinic Service will be a great first step for your business to take. It means you can better understand the health of your online advertising before you invest further.

Learn about our SEO services that are designed for businesses with short along-term goals to grow website traffic and leads coming into their sales funnel.