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The Bristol Blogger

Business or pleasure? It’s all good…

It’s impossible to deny that “blogging” is a powerful tool that offers plenty of benefits for businesses, as well as individuals. If you aren’t so sure, the following 20 top benefits associated with blogging are sure to change your mind.

1. Build a Network

“The richest people in the world build networks. Everyone else looks for work.” -Robert Kiyosaki Creating a blog with posts that are both interesting and provide valuable information will attract readers. While some of them will comment on your site and send you personal messages asking for help, others will be looking to help you. The truth is that a blog is an ideal platform for reaching out to others.


2. Find a Better Job

According to Media Bistro, nine out of ten companies look at online profiles prior to making a new hire. Why? Employers want employees who have a strong online influence. For brands, word of mouth validation is one of the most cost effective and powerful forms of marketing available. In simple terms, employers want employees who have a positive online influence and blogging is an easy way to achieve this.


3. Take Control of Your Online Identity

Whether you are an individual or a business, there is probably plenty of information about you online. Obviously, you want anyone who searches for you online to get the best and most accurate picture of who you are and what you are about. A blog is an ideal way to cover all your bases regarding your online identity and ensure that the top return when your name is searched online gives the right impression.


4. Create a New Business

You may be surprised to learn that more than one blog that started as a hobby turned into