DIGITAL MARKETING AGENCY BRISTOL
Digital Marketing: Specialising in seo and web performance
Website and video seo
For a website to rank at the top of Google, it usually needs some essential on-page features.
These include:
Fast loading: A quick website serves its users and search engines. Google want to serve the fastest, most relevant results for all keyword phrase search results.
Even today, most local business websites don’t load quickly. If your website does and your competitors don’t, you have an SEO advantage.
Check the speed of your site here: https://developers.google.com/speed/pagespeed/insights/
CoolBison have experience with improving website loading times.
See our website performance in this screenshot. It helps us rank for the keywords we need.
Security: Hundreds of millions of websites suffer from security issues, and most webmasters or business owners are unaware their site has breached.
Site security is a serious problem and an SEO factor.
Common causes include:
- Files, hosted on other web pages, linked to via a “non-secure” HTTP link
- Out of date plugins
- Out of date installations (mainly WordPress)
- Outdated admin access points
- Shared servers
There are lots more.
Mobile: Users on a mobile visit most of today’s websites – Google expect a great mobile experience for their users and reward those that do the best job at delivering fast, secure, mobile-friendly experiences. Mobile is an important SEO signal.
Check how Google see your website on a mobile device: https://search.google.com/test/mobile-friendly
Schema: It is code (semantic vocabulary) tailored to each website. It helps Google better understand what a website is about, thereby returning informed search results based on keyword search intent.
There are lots of schema types to work with based on the products, services, and content a website produces. Here is a typical ‘rich snippet’ result.
Schema mark-up is another proven SEO signal. Properly composed mark-up helps web pages to maintain their rank positions in search results.
See if your website has any accurate mark-up (note, this will only test what your website already has not what it is missing): https://search.google.com/structured-data/testing-tool
If your competitors websites don’t use accurate schema, but yours does, you have a distinct SEO advantage.
Until a website is improved for users and search engines, it will continue to struggle.
When investing in search engine optimisation, you’ll want to spend wisely and get back more than what you put in.
Improving performance, security and the number of clicks to your website are the correct initial steps.
Nationally, CoolBison is one of the few who adopt best-practices that involves improving web pages. Any website will gain performance after we have worked with it for six to twelve weeks.
CoolBison SEO Company is based in Bristol
Business websites all have strengths and weaknesses. Some are great at bringing visitors, others excel at generating enquiries and online sales.
Methods at CoolBison aim at achieving both through a proven Google friendly approach . It is how our clients profit from search engine optimisation.
Established in 2015, CB are a small team handling twenty or so websites at any time.
As far as we reasonably can, client campaigns are managed manually from initial website audits to customised outreach/exposure campaigns. Learn more about SEO Bristol.
Provide information about your business
It’s a 5-minute form to see if we can help.
With the information provided, you can get a manual SEO audit of your website from an experienced search engine marketer.
We manage all CoolBison work, a handful of experienced SEO practitioners with good track records in optimising business websites in Google search engines.
Google analytics snapshot May 2018 / March 2020
Campaign framework:
- Phase one was bringing the website up to our best-practice and steps to a Google-friendly site. Things like tight website and server security, quick load speed, multi-device usability, optimised metadata and content that served keyword intent.
- Phase two improving the relationship between the website, social media channels and third-party supporting sites.
- Phase three analysis of the existing backlink profile and anchor text ratios. A fluid plan to increase relevancy and authority.
Website was under performing in Google search and unable to generate enough online sales
Needed growth in organic traffic to increase sales/revenue
See online growth over 22 month national SEO campaign with a 93.71% increase in new referrals
UK Wide SEO project
Testimonials
Marcus at CoolBison provided a full Audit along with consultations to go through our specific requirements and goals and after a few months working together our goals have already been achieved.
The team are very knowledgable and precise and I cannot thank them enough for the work they’ve done for us.
We will now continue working with CoolBison to further grow our online business.
Chris Wiltshire, Owner at Wallboss.
We approached Cool Bison with the brief of raising the SEO performance of OEG Interiors’ website in order to gain more visibility in our target locations within the office fit-out and furniture industry.
Marcus and team have reliably kept our website among the top search results as well as proactively advising on any upcoming changes that are implemented by search engines and other elements that affect our website’s performance.
Kelvin Nunn, Marketing Manager at OEG Interiors.
Thanks for the great work you do. We want to continue our relationship, working with you closely.
Craig Griffiths, account manager, performance marketing dept.
SEO for Different Business Needs
1. The business is established – You have products/services that are selling. However, you want to take the next step and grow beyond the traffic you already get online.
Why? Maybe because the website is not meeting its full potential, you may want to increase sales for a particular product or service, or perhaps you want to reach customers nationally.
2. The business has a decent volume of traffic, but the site isn’t converting well – More traffic is great, but you need this traffic to convert to emails, phone calls and/or direct online sales (conversion marketing). This is all necessary for a positive return on investment.
Why? We look to grow your business organically and gain more clients, sales and ultimately increase your revenue.
3. The business is a start-up and still getting established – SEO may be considered from the start, but first you need an established product or service that is selling in order to know what direction you are heading in.
Why? Because when hiring an SEO agency, you need to make sure you have the right budget to work with. Moreover, SEO performed on a brand new website will take longer than one that is already established, has reviews and is regarded as an entity.
Who can we help?
Typical clients of CoolBison look a little like this:
Most clients are with us long term and some remain the fabric of our business since launch in 2015.
We go about cherishing their websites and ensuring they are found in Google for the keywords phrases that connect them to their future customers.
If you are interest in how we do things, get in touch now and find out how SEO could benefit your business.
- Small to medium-sized business
- Team size 6 to 40 persons
- Established products or services
- Operating for 3 years or more
- Looking at search engine optimisation improvement in the form of more organic traffic and sales
- Passionate about their business and looking to support our work where possible
CoolBison serves local and national SEO business profiles
SEO versus other forms of lead generation
Trade shows, magazine publications and radio advertising can be a good fit for many types of business. If you have success with these methods, keep doing them.
Unless you are a purely online business, search engine optimisation is not going to (at least in the short term) replace your current methods of lead generation. SEO will work better as an addition – another strong pillar that supports your business.
Marcus Rockey, consultant at CoolBison SEO agency Bristol
Sturdy business websites that appear well in Google search results have some things in common:
1
Their website is Google friendly:
- It loads quickly
- Has tight security
- Performs well on mobile, desktop and tablet devices
2
It’s established as an entity. That means, to a degree:
- Google trust the website
- The business has reviews
- There is a social profile
3
There are trusted links pointing to different pages on the website:
- Social links
- Business listing
- Authority websites with industry related content
These are fundamentals. Any business website appearing well in search for ‘revenue’ generating keyword phrases will have the above criteria already established.
Time to impact
Research into search engine marketing will tell you that SEO can take some time. It’s true in most cases, but not all.
The keyword phrases that bring ideal website traffic can determine how quickly a properly executed seo campaign will take.
Competition
COMPETITIVE, LOCAL SEO
A local car hire company starting an SEO campaign to the top of Google will take some time. They’ll be going up against a flurry of national brands like AVIS, Hertz and Sixt. So, for local SEO, the competitiveness of keywords such as ‘car hire Bristol’ is well above the regional average.
Depending on the website, the campaign is likely taking anywhere from 8 to 12 months.
Competition
NON-COMPETITIVE, LOCAL SEO
A business serving a tight catchment area or city region such as Clifton, Bristol is far easier to optimise. There are fewer competing websites or businesses to get ahead of. In many cases, any half decent 10-page website will rank for a local phrase without the need for an SEO agency or SEO consultant.
A good example might be a local private therapist or barber shop.
NATIONAL SEO
A business that wishes to rank on a national scale will take time. Many keywords phrases that exclude a city name have a larger number of competing for websites to battle with.
MEDIUM COMPETITION LOCAL SEO IN BRISTOL
Industries like interior designing, wedding photography and the building industry with lots of competing businesses that would benefit for a top spot in Google search.
A wedding photographer can have a decent increase in website visitors, telephone calls and emails when they appear in the top few positions for a keyword phrase like ‘wedding photographer Bristol’.
This local phrase averages over 1,500 monthly searches
We look for a website ranked in the third spot of Google to gain a minimum of 375 website visits per month from that keyword ranking.
Keep in mind, this is a single keyword phrase. There are always synonyms and variations of the seed phrases that yield their own pool of search traffic. With the growth in voice search, detailed keyword requests will continue to grow.
It is when a business ranks for multiple industry keywords that search engine optimisation can begin to have a major impact on sales and growth.
A bit about us
Head over to CoolBison Bristol About page for more information on us.
NEXT.
Get in touch, ideally completing our Exposure form.
If we feel we can help your business, you can get a thorough manual audit of your website with recommendations, timelines and costs.
The final step is to arrange a face to face meeting to run through your campaign and clarify questions you might have.