Creating a Facebook Business Page
Simple 5 Step Guide
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Business owner that are not taking advantage of Facebook are almost certainly missing out on some major opportunities. With more than 800 million people using Facebook each day, itâ€™s become the must-have platform for inbound marketing and finding new customers or clients.
The FB platform is ever changing with new features, apps and custom sections. So donâ€™t waste another day of your life aimlessly trying to figure out how to get your business page set up and running. Itâ€™s time for action.
Mercedez-Benz has done a wonderful job in perfecting their business page. High performing, attractive pages that engage the consumer can be used as a template for your business page developments.
Notice their “Sign Up” tab? It’s in full view of the reader and once you click it your directed to their landing page.
You’re asked to opt-in for the Mercedez-Benz news letter, updates, inside information and more…This lead generation strategy alone is worth it’s weight in gold. Small and medium sized business may like to take this strategy and make it their own.
Below youâ€™ll find our simple 5 step guide to setting up a Facebook Business Page. But CoolBison can take care of this for you with a stunning offer.Â Weâ€™ll set up a â€śGoogle optimised FB business page for youâ€¦ And weâ€™ll take care of the whole process for just ÂŁ39.00. There are no hidden fees or extras. One small payment and weâ€™ve got the whole process covered.
Iâ€™m not sure how much your time is worth, but it will take at least a couple of hours for a beginner to go through the process of a page set up, and thatâ€™s without optimisation for the Google search engines. So our bargain offer is an easy decision for most busy business owners in the UK.
If you want us to build your FB Business Page head to the bottom of this post and fill in the short form.
If you want to set up your own page check out our step by step guide below.
Step 1 – Classification
To start, navigate to https://www.facebook.com/pages/create.php. This page will showcase six different classifications to choose from:
Local Business or Place
Company, Organization, or Institution
Brand or Product
Artist, Band, or Public Figure
Cause or Community
Each of these classifications provides more relevant fields for your desired Page thatâ€™s best suited to your business.
Step 2 – Complete Basic Information
Facebook will walk you through the following six sections to complete the essential aspects of your Page.
Complete the “About” Section
The â€śaboutâ€ť section must serve around 3 sentences to describe your business. This important section sits on your main page, so ensure itâ€™s descriptive and appealing to your audience. Make sure you add your company website as well (http://mysite.co.uk). This section is a great place to separate your business brand from that of your competitors. See if you can pull up something unique and remarkable about your business that your competitors canâ€™t offer.
You can also select your unique domain (which can only be changed once so be sure to get it right). For example, the CoolBison Facebook Page employs the URL http://facebook.com/coolbisonseo. FB tends to change the vanity URL requirements from time to time but currently youâ€™ll need at least 25 likes to get your unique domain. You can go for your brand name (recommended) or a keyword phrase that customers would punch into Google to find the products or services you offer.
Upload a Profile Pic
This is one of the first things your visitor will see when they land on your page and decide if they will â€śLikeâ€ť it or click away. The dimensions are 180×180 pixels. You can use your company logo or a nice photograph of your face can also work well.
This is an important section to complete as it tells Facebook about the nature of your business and the categories it should be found under when people are searching things and looking for content that is interesting to them.
Be sure to complete your address in full. Itâ€™s a bombshell to discover that wherever your business address is found online counts as a business listing or citation, and this helps in the Google search results.
Reach More People
Facebook will prompt you to start paid ads with them right off the cuff. If you do pay for advertising we still recommend that you avoid spending money at this stage â€“ it would be a waste considering thereâ€™s no valuable content that would encourage a visitor to â€śLikeâ€ť your page.
Whether or not you’ll be the main manager of the Page, there may be others at your organisation that needs access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Theyâ€™ll need to like the page first via their personal profile before they can be added as an administrator or contributor.
Step 3 â€“ Admin panel
The basic skeleton of your page is now live. Youâ€™ll be asked if you wish to â€śLikeâ€ť your own page. We recommend against this for the mean time. Your activity will show up in your personal News Feed and those personally connected to you may see your updated status. Itâ€™s fine, but without any content yet itâ€™s better to save your â€śLikeâ€ť for the time when youâ€™re really ready for people to view your new page.
In the top navigation bar youâ€™ll find the setting tab, click on that. Â Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now here:
Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
Notifications: This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
Page Roles: Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page.
Step 4 – Add content
You can publish content right away and ask users to be a part of your growing community.
Thereâ€™s 6 different posting options available but remember that youâ€™re page will grow and evolve over time as you publish more updates.
Every visitor and follower of your page will enjoy consuming content in their own way. Some love video while others enjoy text or imagery â€“ try to chop and change the forms of your content to meet the needs of a wider audience. Over time youâ€™ll learn those formats that resonate with your audience and those that arenâ€™t so effective.
Plain text status
Photo with caption
Link with caption
Video with caption
What images would users like to see? What links would they like to click on (your websites?) What text or statistics are they interested in finding out about?
Youâ€™re given the option to â€śpin to topâ€ť your most liked, shared or quality content. When you pin a piece of work it will remain at the top of your business page for the next 7 days. Itâ€™s also a useful feature for new product announcements, discounts and special offers, anniversaries, events and moreâ€¦
The image you choose to sit at the top of your page is the most important element of your page. The dimensions are 851 x 315 pixels. Consider that your cover photo is the first thing a visitor will see when they find your page and contributes more than 70% towards the decision of Â a user â€śLikingâ€ť aÂ page or clicking away, never to return!
Use coke or skittles example image
Once you have some great content you can carefully begin inviting FB users to like your page.
To start with we recommend inviting colleagues to â€śLikeâ€ť your page and its content to generate that initial activity.
Second, invite supporters in your network. Encourage them to engage.
Third, invite customers. With some activity now on the Page, theyâ€™ll be more interested.
With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.
Step 5 – Measure Your Growth
Itâ€™s common for small and medium sized business owners to get their business page up, add content for a week or two but slowly forget about their social presence on Facebook. This usually happens because of a lack of user engagement. But we encourage you to persevere. If you have someone on your staff that can add content on a regular basis certainly have them do it. But weâ€™re not talking about a tick boxing exercise, rather your best content, in multiple formats, updated regularly, that can enrich the lives of potential new customers and loyal followers.
There are also some very useful metrics that Facebook offers business owners. Simply click on the â€śinsightsâ€ť option in the top navigation to see demographics, popular content and more. Look through the metrics and see whatâ€™s popular and whatâ€™s not.
For example: Youâ€™ll find that imagery with text is often more shareable than just text or just an image.
A small shoe shop in the UK brought this image to life on their Facebook Page. The image below went viral over the course of two days and was shared tens of thousands of times across the web. The FB page got thousands of new likes and shares and their sales increased by 33% in one month.
Also consider the actions you want users to take. Do you want your content â€śsharedâ€ť or â€śLikedâ€ť? Or is comment engagement more important to your business? Understanding the actions your business needs will determine the types of content you choose to add. Visit our SEO Bristol page.
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