Google is coming to the rescue, but at what cost?
English businesses relying on mobile visitors may see a drop in revenue after being hit by Google’s new policy, which tests mobile sites differently from desktop ones. This hit UK Shores in April 2016, but it’s not being steamrolled across every business simultaneously.
Google’s new policy has made far reaching changes for how people on the go can find you on its search engine. So say bye bye to those times when you have to pinch a screen to book a consultation, send an email, or order a pizza. If your site is not easy to use on a mobile device, you may well be pushed back into the ether of page 2 and beyond.
Technology is always being enhanced, and the cutting edge US firm Google is always pushing to improve their clients’ experience. So this update is really about Google’s users getting the best experience on different devices: 60% of search is now mobile.
There are solutions to making your device mobile friendly and it’s not just about having a responsive website, or even a custom made mobile site – these adjustments could still leave you in danger of being penalised by Google’s new update. However, you can begin to safeguard your current online revenue stream by double-checking your site using the Mobile-Friendly Test tool from Google, to see what Google themselves say about your page (use the tool at the bottom of this page.)
Google Webmaster Trends Analyst, John Muelle, stated earlier this year that how easy a website is to use on mobile devices, which is where the majority of searches take place now, is a key factor for visibility on Google, and Google has put more emphasis on this now than previously.
To summarise, Google is now penalising those company websites which don’t have mobile friendly sites. Essentially, they are moving your site down the Google rankings if you haven’t made the necessary updates.
If you don’t want Google users to find your competitor’s mobile site before yours, now is the time to ensure that your company’s website is mobile friendly.
Enter your website address in the tool below and see if
Google give your website the mobile vote of confidence