Select Page

Just over a year ago, everyone was talking about the Google mobile update algorithm. In fact, the 21st of April 2015 was touted as “Mobilegeddon” or “Mobilepocaypse”. Regardless of what it was called, it was supposed to be the end of unfriendly mobile websites, or at least that’s what most of us believed. Contact COOLBISON SEO Bristol to learn about the user experience of your website across all device types.



A year later, we know the truth. While it did have some affect on Google’s mobile search engine results, it wasn’t what we hoped for. It’s true that mobile friendly websites did see a bit of improvement and non mobile friendly websites were impacted, but, again, it wasn’t what we expected.

Now, Google has decided more changes are in order. In fact, they’re planning a second mobile update in an effort to “continue making the web more web friendly” and this time, non mobile friendly website are almost certain to see that the changes have a big impact. What does this mean for you? Simple, if you’re site isn’t friendly, it’s time to start making your changes.

A Look Back at the 21st of April Mobile Update

With a primary goal of ensuring that Google search users got the best possible answer when they performed a search, regardless of what device they were using, Google revealed its largest mobile algorithm change ever. As a result, mobile friendly sites with good content were more likely to rank in the top results. This update, essentially, focused on user experience.

Google did report that the update would not affect desktop rankings, meaning a non mobile friendly site’s ranking wouldn’t suffer when a desktop search was performed.

What is a Mobile Friendly Site?

Let’s back up for