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Google’s Knowledge Graph


And how to get your business found…



By now you know the importance of a high ranking for relevant keywords on Google’s search engine results pages (SERPs). And, while there is no doubt this definitely improves your search presence, you can take your visibility to an entirely new level by targeting your placement in the Google knowledge graph.

Unfortunately, getting listed in the Knowledge Graph isn’t easy. The requirements aren’t readily available and they tend to change without being published for weeks or even months. As a result, it’s hard to know when, or even if, you’ve met the requirements for inclusion. Get some help quickly from our SEO agency based in central Bristol

While it does require effort and time, having your brand’s information listed in the Knowledge Graph can greatly benefit your brand.
Before we go any further, let’s take a few steps back.


A Look at the Knowledge Graph


You may not be familiar with a Knowledge Graph, so let me explain. Google’s Knowledge Graph details information the search engine has collected about people, places, and things directly on the SERP. It was first launched in May 2012 in an attempt to provide an accurate and brief bit of information on the subject the user is searching for. Essentially, the system is trying to understand the user’s goal is when performing a keyword search.

When you are searching for a well-known individual or brand, the Knowledge Graph can be found on the right side of the search results in a boxed section. (This is what we will be focusing on below.) If you are searching for something with multiple items, you will see the Graph appear at the top of