UK SEO Prices for small and medium sized businesses


Finding the average cost of search engine optmisation


A solution that is right for your business


If you’ve navigated your way to this page, then you must already have some idea of what SEO is. For those that don’t, or have never heard of it, SEO stands for Search Engine Optimisation.

It is the process of improving the quality of a website and enhancing its ranking within search engines (such as Google) in aim of attracting more visitors and potential customers.





Pricing search engine optimisation


SEO prices vary because all businesses and websites are different and require different levels of SEO (it’s not a one-size-fits-all type of service). Agencies offer SEO packages at varying prices so it’s tricky to know what you get for your money and how well the service is delivered.


So, this article is not to outline what SEO is, but to explain what the typical SEO prices are in the UK and how they can impact your business.

Quick guide to typical SEO package prices in the UK


SEO Package Price
(per month)
Cheap SEO £100 to £300 £100 to £300 per month would buy a business owner very little and can sometimes come with risks. It might be better for the business to try and do their own SEO.
Local SEO £500 Local SEO starts at around £500 per month and focuses on geo-specific key words that include city names (i.e. physiotherapy Bristol).
National SEO £750 to £2,500 National SEO focuses on ranking a company’s websites for more broad key words. The price for this package can vary based on the size of a business and its competition.


SEO package prices range from as little as £100 a month, up to £2,500 or more depending on the SEO agency and what they’re offering. These SEO costs vary depending on a range of aspects, such as the SEO agency you have chosen to work with, what you are aiming to achieve from your investment and the surrounding market competition that faces your business.


If you find a trusted and reliable provider, your SEO package will be considered an investment.


Over time with the correct service, your business will begin to reap the benefits from this investment. Through gaining more organic traffic to your website and separating your business from your competitors, you will begin to gain more customers and higher revenue which will result in a positive ROI.


Below is a more in-depth explanation to the different SEO package prices.

Is cheap SEO worth it for my business?


This is not something that CoolBison typically offers…Why?


It takes far more time and money to generate an organic stream of traffic to a website in order to sustain its ranking on Google. So, for many skilled SEO agencies this price wouldn’t be able to cover the quality of their work and time spent doing it.


Low-cost SEO may sound like a good marketing option for a small business that wants the basics of driving new traffic to its website.


  • Low-cost or cheap SEO isn’t always a good option if you want to keep a sustainable flow of authentic visitors and customers coming to your website.
  • Cheap SEO can often open your business up to threats, such as harming the reputation of your business or causing a loss in revenue which would make it a negative ROI.


If your business doesn’t have the budget or isn’t prepared to spend more on SEO marketing, then it would be more beneficial for you to carry out your own basic SEO.

Local SEO – will this help my business to grow?


Using local SEO is an effective way of marketing a small to medium business online to drive new, organic visitors to its website in order to gain new customers.

This type of SEO is good for businesses that are based in a specific location and carry out their work locally. For example, a Bristol-based physiotherapist would benefit from local SEO because most of their customers would come from surrounding areas due to ease of travel and accessibility.

For CoolBison, we targeted phrases like SEO agency Bristol it’s region specific and aligned exactly to what we provide.

Additional businesses that could benefit from local SEO includes shop keepers, hairdressers, restaurants, surgeons and most other business that relies on local customers.


When looking at the ROI for local SEO packages, it is important to consider the short-term and long-term goals for your company. It is best to start off small and compete against the competition around you before attempting to grow your business further.

National SEO – for e-commerce and nationwide service deliveries


If your business could benefit from reaching new customers beyond a specific location and further across the UK, then national SEO will certainly aid you in achieving this goal.


National SEO has similar elements to local SEO but instead of focusing on geo-specific marketing, national SEO focuses on ranking a website for more broad key words.

This is something that would be beneficial for companies that can execute their service or deliver products to their customers regardless of their location (e-commerce business is a typical example). It will allow them to stand out from their market and take a step ahead of the competition on a greater scale.


This level of SEO takes time and should be thought of as a long-term marketing investment for your company.

Make the most out of your SEO package


Still can’t tell if your company would benefit from some SEO?

Well the answer to this is that most, if not all, companies will benefit from some level of SEO. The internet is constantly changing and to keep ahead of these changes and new competition, it is important to keep ranking your business on search engines and improving site performance.


In order to get the best ROI, you need to understand what SEO packages will best benefit your business, as this will allow you to see a clear view of what direction your business will be heading as the SEO service is carried out.


Going straight for the higher package and spending more money won’t necessarily mean that you are getting the best service or that your business will reach its long-term goals faster.


Likewise, cheaper packages don’t mean you are going to get the best deal either. SEO prices reflect what your business requires in order to meet its goals, as mentioned earlier, SEO packages don’t have a one-size-fits-all plan.

In many cases, SEO counts for about 75% of the deal, it focuses on driving new traffic and potential customers to a business website (whatever the SEO package cost may be). The other 25% is how well the website can perform – ease of navigation, clear contact information and ultimately what you want the website to achieve. Improving this 25% will be what keeps visitors interested, engaged and more likely to become a customer.


It can be overwhelming at first but that’s why companies like CoolBison are here, to help you understand how your business would benefit from SEO. Take time to research your options and talk to a few agencies but remember, SEO is an investment and the results will not come overnight.

Enquire about SEO for your website

CoolBison provide manual SEO auditing for websites.

This complimentary service is for businesses that are serious about bringing meaningful traffic to their website.
(CoolBison manual auditing process is unlike anything else you’ll find across our industry. It also includes keywords, timelines and cost of delivery)


average seo costs in the UK