Whether you already own an established business or are opening your own small business, social media will likely have a significant impact on your business growth. From connecting with your potential or existing customers and clients to displaying your products and services – Advertising special promotions and giving valuable content with websites, such as Facebook, YouTube, Twitter, Linked-In and Instagram, are exactly the way to go. 7 out of 10 consumers report they are more likely to use a local business if it has information posted on a social media site. Thanks to the reach of social media sites, local businesses have the unique opportunity to reach potential customers and clients that they could have never dreamed of reaching using traditional marketing practices. The truth is that social media is a crucial component to the majority of successful marketing strategies, regardless of how small or large the business is.
7 out of 10 consumers report they are more likely to use a local business if it has information posted on a social media site. Thanks to the reach of social media sites, local businesses have the unique opportunity to reach potential customers and clients that they could have never dreamed of reaching using traditional marketing practices. The truth is that social media is a crucial component to the majority of successful marketing strategies, regardless of how small or large the business is.
What is Social Media Marketing? Defined as “the process of gaining website traffic or attention through social media sites”.
Social media marketing includes everything from Facebook, Twitter, Instagram, Pinterest, and LinkedIn to lesser-known sites, such as StumbleUpon, Digg, and Reddit. As of now, Facebook is of particular importance for small businesses.
Currently, it is the most popular and effective social media platform used to distribute content, followed by Twitter and YouTube. As of December 2013, there were 945 million monthly active Facebook users and 757 million daily active Facebook users.
All of these individuals are your potential customers or clients and if you provide them with information that is interesting, engaging and/or funny they’ll “Like” and “Share” your content with others, who are also potential customers and clients. As a small business owner, it may be tempting to focus all your efforts on your business’ Facebook page. Unfortunately, it is obvious that this is not a good decision when you look at additional statistics.
For example, there were over 284 million active Twitter users monthly, as of 2013. 72% of these users are more likely to make a purchase from a business they follow. As of 2015, there were more than 364 million active members on LinkedIn. Of course, then there’s YouTube, LinkedIn, Pinterest, and more. But there is a common problem when it comes to small businesses and social media marketing.
Creating and posting interesting and relevant posts to your business’ social media sites, while making sure to Tweet, update your LinkedIn page, and everywhere else you’d like to appear is time-consuming. This leaves you with a few option:
- You can ignore social media
- You can try to do it yourself or employ the specific tasks to an existing employee
- You can outsource your social media management
- You can hire a social media consultant or manager
Big Yellow’s Social Media management product will post daily content on your Facebook, Twitter, and LinkedIn page and we have intentionally priced it at less than most other social media management service providers.
Bristol’s Social Media Management Services At Big Yellow, we start the process of social media management by asking a series of detailed questions about your business. This allows us to customise your social media content to your business.
Then, we’ll get started posting regular content that is engaging and shareable on your Facebook, Twitter, and LinkedIn pages. If your business is currently lacking a social media presence and a solid social media marketing plan, you are not only missing out on potential customers and clients, but you are also missing out on all the people they may share your posts with.