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On average, there are ten positions on page one of the real Google search results. The coveted top ten spots are ordered by rank. The higher your webpage is on the search engine results page (SERPS), the better your ‘click through rate,’ and ability to hone the right leads for your business. Regardless of the keyword phrase, positions 1, 2 and 3 receive significantly more traffic than the rest of that page. The results found on pages 2 and deeper will get virtually no traffic in comparison- so when it comes to local SEO in the UK or national SEO for global coverage, it’s all about page one. The fact that so much attention goes to so few listings means that there will always be a demand for search engine optimisation, whether you are in the UK or elsewhere in the world. Financial incentive and SEO marketing go hand in hand. Regardless of the minor or major changes that occur in tomorrow’s search engine optimisation, websites and businesses will compete with each other for this attention, and for the brand awareness and visibility it provides. 

Local SEO and National SEO can produce massive returns on investment and grow businesses to new levels, provided the search engine marketing is executed perfectly, thereby insuring a top three position in the search engines. 

As a part of your return on investment, the keyword phrases your business ranks for are critical to any online success, and growth in revenue your business experiences.Marcus Rockey CoolBison SEO Bristol 2015.

 

Let me assume that you recognize the huge value of search engine optimisation for your business. You have some kind of marketing budget at your disposal and see that SEO can give you the greatest return on your investment.

The degree of financial benefit your business receives from SEO has a lot to do with the keyword phrases your optimized for, and how visible your website is for those keywords. 

Your business – opti